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Countercheck Wins INTA's Innovation Challenge Against Counterfeits

25 May 2023

Countercheck, a company founded in 2021 to combat the trade of counterfeit products, has emerged as the best performing scale-up solution in the Open Innovation Challenge initiated by the International Trademark Association (INTA) during the Annual Meeting 2023 in Singapore.

The Challenge evaluated the quality of the team, level of innovation, market fit, positive impact on people’s lives, brand strategy, and IP Valuation. Countercheck's solution identifies and stops counterfeited parcels in the last mile to the consumer, collecting valuable data for the brands and frustrating the reputation of the counterfeit seller.

The need for such solutions has increased exponentially since the beginning of the COVID-19 pandemic, as online trade in counterfeit products has surged, severely harming the customers, reputation, and revenue of brands. This recognition of Countercheck's efforts comes at a time when the market for anti-counterfeit solutions is projected to reach $189.9 billion.

About ACG

ACG represents more than 3,000 brands affected by this influx of fakes into the UK and delivers an international network of information, advice and contacts on all aspects of IP protection. Working with Government and law enforcement agencies since 1980, ACG is focused on providing an effective and sustained response to counterfeiting.

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Membership with the ACG is the best way to work with government and enforcement bodies to protect your brand. Our Roadshows and training days help you reach out to police, trading standards and border force officers and tell them about your genuine products.

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