Groups and Committees

ACG BOARD AND STEERING COMMITTEES

The ACG's committees have evolved over the years in response to changes in law and practice, and to reflect new challenges:

• the globalisation of counterfeiting
• the expansion of its targets from luxury goods to nearly everything
• the trade in fakes on the Internet

ACG BOARD OF DIRECTORS

Chair: Mark Bearfoot, Uniliver UK Ltd.
Vice-Chair: Chloe Long, Superdry Plc

• ACG is run by an elected Council of up to 14 Directors, representing organisations which are BRAND members
• New Directors are elected at the ACG Annual General Meeting and existing Directors must stand for re-election at an AGM after three years in office
• ACG has various industry groups and committees which feed in to the Board's decision-making. The ACG Board of Directors meet three to four times a year, and in between members are updated on the latest news and issues via our website and e-mail bulletins

Brands Advisory Committee

The Brands Advisory Committee provides a forum for ACG Brand Members, and their Professional Member representatives, to examine and provide input on ACG services and programmes. The Advisory Committee seeks to obtain insights and recommendations from a diverse selection of Brand Members in order to guide the ACG Secretariat and Board of Directors on improving the overall experience of ACG membership. Moreover, the Committee is responsible for monitoring the workstreams of the Steering Committees and make recommendations for areas of focus and the establishment of additional Steering Committees, Working Groups or Taskforces.

The Advisory Committee is open to all ACG Brand Members, and Professional Members representing declared ACG Brand Members.

Policy and Advocacy Steering Committee 

The Advocacy and Public Policy Steering Committee monitors, develops and implements advocacy strategies to address legislative and public policy issues at local, national and international levels to advance the policy priorities of ACG Members. The Committee supports the ACG Secretariat in the drafting of position papers on such issues to be adopted and circulated to appropriate government officials, the membership and the public. Importantly, the Committee also cultivates and strengthens relationships and understanding between Members and elected/appointed officials across all levels of government by hosting various initiatives, programs and providing proactive or reactive input to such officials.

The Steering Committee is open to all Brand Members, Professional Members and Allied Members.

Intelligence and Enforcement Steering Committee 

The Intelligence & Enforcement Steering Committee identifies and monitors physical and online counterfeit threats impacting Brand Members, and advises the ACG Secretariat on the development of prevention, enforcement and disruption strategies related to these threats. The Committee supports the work of the ACG Intelligence & Strategic Initiatives Manager and acts as a sounding board for new initiatives and operations. Importantly, the Committee serves as a forum in which Members can discuss their experiences, exchange intelligence and share best practices in the fight against counterfeits

The Steering Committee is open to all Brand Members, Professional Members and Allied Members.

Events Steering Committee

The Events Steering Committee advises the ACG Secretariat on the development of our events programme and identifies opportunities for new IP trainings, roundtables and other events. The Committee is responsible for monitoring the quality and relevance of our events for ACG members and providing constructive feedback to improve our events programme. The Committee supports the work of the ACG Events Manager and acts as a sounding board for new events and programs.

The Steering Committee is open to all Brand Members, Professional Members and Allied Members.