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Groups and Committees


The ACG's groups have evolved over the years in response to changes in law and practice, and to reflect new challenges:

  • the globalisation of counterfeiting
  • the expansion of its targets from luxury goods to nearly everything
  • the trade in fakes on the Internet

ACG Board

Chair: Mark Bearfoot, Tommy Hilfiger

  • ACG is run by an elected Council of up to 14 Directors, representing organisations which are full ACG members
  • New Directors are elected at the ACG Annual General Meeting and existing Directors must stand for re-election at an AGM after three years in office
  • ACG has various industry groups and committees which feed in to Council's decision-making.  Most meet twice a year, and in between members are updated on latest news and issues via our website and e-mail bulletins

Consumer Brands Group

Chair: Chloe Long, Superdry Plc
Vice-Chair: Adefunke Evbodaghe, GSK

  • Open to Full Members and Associate or Brand Protection Group members representing declared ACG clients
  • Exchanges sector intelligence; shares information/resources in UK law enforcement
  • Co-operation with/training of enforcement agencies
  • Liaises with authorities on detection/prosecution of counterfeiters and pirates
  • Contributes to ACG's campaigns for better resources for Trading Standards
  • Participates in other ACG initiatives (e.g. guidance notes, EU lobbying)
  • Supports ACG IP Roadshows and other events 

Policy Working Group

  • Develop valuable insights and data to; share expertise with members, help a free flow of information between business and government, inform and influence public policy  and legislation

Enforcement Working Group

  • Gather information on physical threats impacting ACG members with a view to identifying prevention, enforcement and disruption strategies related to product counterfeiting
  • Identify and investigate current, future and potential online enforcement matters related to the sale of online counterfeit products which affect the interests of ACG members

About ACG

ACG represents more than 3,000 brands affected by this influx of fakes into the UK and delivers an international network of information, advice and contacts on all aspects of IP protection. Working with Government and law enforcement agencies since 1980, ACG is focused on providing an effective and sustained response to counterfeiting.

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Join now!

Membership with the ACG is the best way to work with government and enforcement bodies to protect your brand. Our Roadshows and training days help you reach out to police, trading standards and border force officers and tell them about your genuine products.

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