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Privacy Policy

The Anti-Counterfeiting Group Data Privacy Policy - Updated 16.10.18

The Anti-Counterfeiting Group (ACG also referred to as 'we' or 'us') is a not-for-profit trade association established in 1980 and incorporated into a company limited by guarantee in 1986.  The ACG registered address is 3 Manor Courtyard, Hughenden Avenue, High Wycombe, Buckinghamshire HP13 5RE.

ACG is recognised as one of the most active and highly respected organisations in the fight against counterfeiting. ACG relies on personal data supplied by members and stakeholders (such as, but not limited to The Home Office, Trading Standards, Police, Border Force, Intellectual Property Office, HM Revenue & Customs, National Crime Agency, Police IP Crime Unit and other trade associations) and other interested parties so that it can provide goods and services for its members/stakeholders/other interested parties (‘contacts’) who are engaged with the law and practice of trademarks and other intellectual property (IP) with particular reference to counterfeit goods.

Purpose of this privacy notice

This privacy notice aims to give you information on how ACG collects and processes your personal data when you interact with us, including any data you may provide to us.


ACG is the controller and responsible for your personal data.

If you have any questions about this privacy notice, including any requests to exercise your legal rights, please contact the ACG Secretariat (see details in the Contact ACG section below).

Data collected by ACG

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together follows:

Identity Data includes first name, maiden name, last name, username or similar identifier, marital status, title, date of birth and gender.

Contact Data includes email address and telephone numbers.

Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.

Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access our website.

Profile Data includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses. 

Usage Data includes information about how you use our website, products and services.

Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

How is your personal data collected?

ACG collects data from and about you as follows:

  • information provided in the membership application process/on-line registration forms, Mailchimp, SurveyMonkey and other written/email communications; dietary requirements when registering for meetings/events;
  • should you choose to register on the website; certain personal information such as names and email addresses; and 
  • information about your usage of the website, as well as information about you from messages you post to the website and e-mails or letters you send to us.

How we use your personal data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • Where we need to perform the contract we are about to enter into or have entered into with you.
  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
  • Where we need to comply with a legal or regulatory obligation.

Generally we do not rely on consent as a legal basis for processing your personal data.

Purposes for which we will use your personal data

Your information will enable us:

  • to be able to send you information relating to meetings and events, as well as newsletters, updates, and other correspondence relating to the services you have requested; and
  • to provide you with access to all appropriate parts of the website and to supply any services you have requested. 

Cookies from the website

Cookies are small amounts of information which we store on your computer. Cookies make it easier for you to log on to and use the site during future visits. They also allow us to monitor the website traffic and to personalise the content of the website for you. You may set up your computer to reject cookies by modifying the settings in your browser although, in that case, you may not be able to use certain features on the website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you log onto the website.

Lawful basis for processing data

We process your data where it is necessary for our legitimate interest of being able to provide the services you expect as a contact of ACG.

How the data is stored

ACG is committed to ensuring that all data is held securely. In order to prevent unauthorised access or disclosure, we have in place suitable, technical and organisational measures to safeguard and secure the information collected.

ACG is PCI DSS (Payment Card Industry Data Security Standard) compliant in order to process credit card payments.

Security of the website

Where we have given you (or you have chosen) a password which enables you to access certain parts of the website, you are responsible for selecting a secure password and keeping it confidential.

The transmission of information via the internet is not completely secure. Although ACG will do its best to protect your personal data, it cannot guarantee the security of any personal information that you disclose online.  You accept the inherent security implications of using the internet and will not hold us responsible for any breach of security unless we have been negligent and then only to the limits set out in the terms and conditions for the website.

Our site may, from time to time, contain links to and from the websites of our partner networks, as well as advertisers, news reports/publications and affiliates.  If you follow a link to any of these websites, please note that these websites have their own privacy policies/website terms of use and we do not accept any responsibility or liability for these policies.  Please check such policies before you submit any personal data to them.

Sharing data

ACG will not share your data with any other people or companies except:

  • with other contacts,  in particular but not limited to ACG Members, Trading Standards, Police, HMRC and Border Force for specific purposes only such as ACG meetings/events/newsletters/updates;
  • where necessary, ACG will share information which they collect from meetings/events registration forms, such as dietary requirements, with meeting/event organisers, hotels, venue providers and other agencies who assist with the organisation and provision of ACG meetings/events; and
  • to any law enforcement agency, court, regulator, government authority where we believe this is necessary to comply with a legal or regulatory obligation, or otherwise to protect our rights.

ACG does not sell or share personal data with any third party for their own marketing or research purposes.

Unless required to do so by law, we will not otherwise share, sell or distribute any of the information you provide to us without your express opt-in consent.

Data retention

Data will be retained until such time as it is no longer necessary for our legitimate interests or to protect ourselves in the event of a legal claim, at which point it will be deleted from the ACG CRM/server and any paper documentation securely destroyed.

Rights of Individuals

All individuals who may have provided personal data during any interaction with ACG have the right to:

Request access to your personal data (commonly known as a "data subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.

Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data's accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

No fee usually required

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

Changes to our privacy policy

ACG may change this policy from time to time by updating this page. You should therefore check this page periodically to ensure that you are aware of any changes.

Contacting ACG

All comments, queries and requests relating to our use of your information are welcomed and should be addressed to The ACG Secretariat: admin@a-cg.com or write to ACG, PO Box 578, High Wycombe, Bucks HP11 1YD. Telephone: +44 (0) 1494 449165

Responding to requests

ACG will endeavour to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

About ACG

ACG represents more than 3,000 brands affected by this influx of fakes into the UK and delivers an international network of information, advice and contacts on all aspects of IP protection. Working with Government and law enforcement agencies since 1980, ACG is focused on providing an effective and sustained response to counterfeiting.

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Membership with the ACG is the best way to work with government and enforcement bodies to protect your brand. Our Roadshows and training days help you reach out to police, trading standards and border force officers and tell them about your genuine products.

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