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What is a trade mark?

A trade mark (TM) is any 'sign' which can distinguish the goods and services of one trader from those of another. A 'sign' means any sign which is capable of being represented in the register and includes words, logos, colours, slogans, three–dimensional shapes and even sounds and gestures. A TM is therefore a 'badge' of trade origin. It is used as a marketing tool so that customers can recognise the product of a particular trader. To be registrable in the UK, it must also be capable of being represented in the trade mark register, that is, in words and/or pictures and can include jpegs, MP3 or MP4 files.

ACG members are TM owners and may also own copyright and design rights in products and packaging. Examples of TMs can be found here

About ACG

ACG represents more than 3,000 brands affected by this influx of fakes into the UK and delivers an international network of information, advice and contacts on all aspects of IP protection. Working with Government and law enforcement agencies since 1980, ACG is focused on providing an effective and sustained response to counterfeiting.

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Membership with the ACG is the best way to work with government and enforcement bodies to protect your brand. Our Roadshows and training days help you reach out to police, trading standards and border force officers and tell them about your genuine products.

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