27 November 2020
As we approach the Black Friday/Cyber Monday weekend and with many parts of the UK facing strict coronavirus restrictions, this year retailers will have to offer sales online.
This week, the ACG has trained more than 250 Trading Standards Officers with a focus on online shopping. Gavin Terry (Intellectual Property) and David MacKenzie (eCommerce) from the Chartered Trading Standards Institute updated officers on their lead subjects. Mike Andrews from the National Trading Standards eCrime Team spoke about online criminality and the latest trends including counterfeiters copying brand websites and the use of social media influencers to endorse fake goods.
Twelve ACG brand members were also given the opportunity to present to officers about how counterfeit products can be identified. These brands included Michael Kors, Louis Vuitton, no!no!, Dermawand, SanDisk, Tommy Hilfiger and Popsockets.
ACG represents more than 3,000 brands affected by this influx of fakes into the UK and delivers an international network of information, advice and contacts on all aspects of IP protection. Working with Government and law enforcement agencies since 1980, ACG is focused on providing an effective and sustained response to counterfeiting.
Membership with the ACG is the best way to work with government and enforcement bodies to protect your brand. Our Roadshows and training days help you reach out to police, trading standards and border force officers and tell them about your genuine products.